The Breakfast Design Lab provides school nutrition directors with an opportunity to develop, test and scale ideas to improve breakfast experience in their districts. The structured Lab provides coaching in human-centered design, peer learning, and ongoing refinement of ideas to improve school breakfast. A central feature of the Lab is a 2-day in-person design workshop, where directors can step back from the day-to-day pressures intrinsic to school food service to think creatively about what might be possible. Over the course of the Lab, directors develop an idea to improve student experience, engage students and parents in the design of a prototype, launch the prototype, and develop a plan for sustaining momentum.