This holiday season, as families gather around tables to share moments of joy, far too many kids across the country are starting their days without the food they need. That’s why, in celebration of 20 years of service, NBA Cares is continuing its support of No Kid Hungry to help ensure every child in America has access to three meals a day during the holidays and all year long.
“The NBA along with our teams and players have a long tradition of addressing challenges faced by our communities,” shared Kathy Behrens, NBA President, Social Responsibility & Player Programs. “We know the work of No Kid Hungry helps to address those challenges by ensuring millions of kids have access to nutritious food so they can pursue their biggest dreams.”
That belief comes to life in stories like Oliver’s, a 4th grader in San Antonio, Texas, who dreams of playing for the NBA someday. With support from No Kid Hungry, his school serves breakfast in the classroom so kids can start the day strong.
“When I eat, it helps me play better by staying strong and trying to make good scores and points,” said Oliver.
Kids like Oliver remind us what’s possible when every child starts the day with a full stomach. But across the nation, too many families are facing a tough reality. With ongoing challenges to essential nutrition programs and the continued rise in grocery prices, many kids and families are struggling. For many, this means parents skipping meals so their children can eat, stretching smaller portions, or making impossible choices like paying the heating bill or buying groceries for the week.
“The NBA and its players have been longtime partners in our mission, and we’re grateful for their support during a challenging season for families,” said Leah Ray, chief revenue officer at No Kid Hungry. “Their commitment helps ensure kids across the country have access to the meals they need today and every day.”
Learn more about how you can join NBA Cares to help make No Kid Hungry a reality. Every bit of support, big and small, helps us make sure more kids have the meals they need this holiday season.
