Summer meals truck rural area

The Power of Partnership: How Media Helped Us Connect Kids to Meals this Summer

two kids eating a lunch outside

Summer is the hungriest time of year for kids and teens who rely on programs like school meals. While free summer meal programs, run by schools and community groups, are available to any kid or teenager who needs a healthy meal when school is out, many families don’t know about them and this summer presented even more challenges for kids. Rising food and fuel costs made it harder for families to put food on the table this summer. To help, No Kid Hungry ran an awareness campaign to inform families how to find local summer meals for their kids and teens through our bilingual text service and meals finder map. To reach as many kids as possible, we needed help. That’s where iHeartRadio, ClearChannel, Sonos Radio, Lamar, Univision and OUTFRONT stepped in. 

As summer comes to an end, we want to recognize and thank our summer media partners for lending their platforms and resources to help us connect thousands of kids to healthy meals this summer: 

iHeartRadio donated space on their airwaves to run public service announcements nationwide in English and Spanish to highlight No Kid Hungry’s text service and reach families across the country for the fourth summer in a row.

ClearChannel ran an 8-week campaign to amplify No Kid Hungry’s meals finder map through digital out-of-home displays in English and Spanish in key priority markets, including Houston, TX, Milwaukee, WI and San Antonio, TX.  

Sonos Radio dedicated the month of July to providing ad space on its platform to charities providing resources to those battling poverty and economic hardship, including No Kid Hungry to help raise awareness of free summer meals.  

Lamar partnered with No Kid Hungry for the second year in a row to host digital billboards in markets nationwide to highlight our text service and raise awareness of free summer meals for kids.

Univision helped us reach Spanish-speaking families nationwide. The network featured interviews and special segments in some of their highest rated national TV and radio programming, like Univision Noticias and Despierta America, a favorite morning show among Latino families.  The segments featured Chef Lorena Garcia, one of our summer meals ambassadors, promoting our text service. 

OUTFRONT Media donated out-of-home inventory in honor of Future First Studio, whose "UP2U" submission won the company's 2021 OUTFRAME art competition. The winner selected No Kid Hungry as the cause of choice for the donation, helping to raise awareness of summer meals through digital billboards in markets nationwide.

Thanks to the power of these partnerships, we're one step closer to a summer in which no kid goes hungry.

Thank you drawing by kid for those feeding kids.