FOR IMMEDIATE RELEASE
January 17, 2013
Contact: Christy Felling, cfelling@strength.org

VOLUNTEERS TRAIN TO LEAD HEALTHY, AFFORDABLE GROCERY STORE TOURS AS PART OF NATIONAL DAY OF SERVICE

WASHINGTON, D.C. - On Saturday, January 19, Share Our Strength’s No Kid Hungry campaign will be one of seven organizations featured during the National Day of Service on the National Mall in Washington, D.C. Volunteers who pledge to serve during this event will have the opportunity to be trained to lead Shopping Matters grocery store tours in their communities. Shopping Matters is a free, guided grocery store tour developed by the No Kid Hungry campaign’s Cooking Matters program, which empowers low-income families with the skills to get the most nutrition for their food dollar.

“Our research shows that 85 percent of low-income families want to make healthy meals, but only about half are able to do so on a regular basis,” said Billy Shore, Founder and CEO of Share Our Strength. “The cost of groceries is a big concern for American families, but healthy eating doesn’t have to break the bank.”

The training on January 19th is part of the National Day of Service, which honors the life and legacy of Dr. Martin Luther King, Jr. and kicks off the Presidential Inauguration weekend. In partnership with this national effort, Share Our Strength’s No Kid Hungry campaign will be featured at the National Day of Service activities on the National Mall as the organization promoting economic development in low-income communities across America.

By connecting kids in need with nutritious food and teaching their families how to cook healthy, affordable meals, the No Kid Hungry campaign is ending childhood hunger in America by surrounding children with healthy food where they live, learn and play.

After completing a Shopping Matters tour, 54 percent of participants say they intend to compare unit prices to get the best deal and 56 percent say they will seek out whole grains on ingredient lists. Shopping Matters is generously supported by Walmart and was made possible with support from the ConAgra Foods® Foundation, both sponsors of the Cooking Matters program. For a video tour, or to learn more, visit ShoppingMatters.org.

Details:

No Kid Hungry Campaign Shopping Matters tour training at the National Day of Service
Saturday, January 19, 2013
9:00 am - 5:00 pm
National Mall, Washington, D.C.
Media is invited to attend. Please RSVP to cfelling@strength.org.

ABOUT THE NO KID HUNGRY CAMPAIGN

No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength’s No Kid Hungry campaign is ending childhood hunger in this nation by connecting kids in need with nutritious food and teaching families how to cook healthy, affordable meals. You can help surround kids with the nutritious food they need where they live, learn and play. Pledge to make No Kid Hungry a reality at NoKidHungry.org.

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