More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you’d like to be treated – Fair and Square. Under the new leadership of CEO Ron Johnson, James Cash Penney’s legacy continues to this day, as jcpenney boldly transforms the retail experience across 1,100 stores and jcp.com to become America’s favorite store. Focused on making the customer experience better every day, jcpenney is dreaming up new ways to make customers love shopping again. jcpenney is on an exciting journey to build the first specialty department store of its kind by creating an unforgettable retail experience that will forever change the way America shops.
As we embark on this transformation, we realize becoming America’s favorite store isn’t just about the shopping experience we offer our customers. It’s also about what we do to support the communities in which we live and work. In July 2012 we launched jcp cares, a new charitable giving program that allows our customers to join us in addressing some of the most pressing issues facing our communities today. Through jcp cares, we are supporting a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to our featured charity partner. For more information, please visit www.jcp.com/jcpcares.