NEW YORK — Three adults squatted in the cereal aisle of the Key Foods grocery store in the Bedford-Stuyvesant neighborhood of Brooklyn. Each had plucked a different kind of oatmeal from one of the lower shelves. They were trying to determine which was the most healthful and the most affordable.
It shouldn’t have been that hard. And yet, it took a good five minutes for three smart grown-ups to analyze the serving sizes, sugar and sodium contents and the price per unit before they could settle on a 2-pound-10-ounce drum of old-fashioned oats. It contained no sodium or sugar and was $1.06 cheaper per pound than the runner-up, a smaller box of quick oats.